Play Here!

The "Play Here" signage, which has been in use for a decade, has received a fresh and updated look and feel.

The Florida Lottery "Play Here!" mantra has been seen on signage all over the state for decades. This messaging encourages residents and visitors to play lottery games and participate in lottery promotions at their local retailer.

role
Client: Florida Lottery
Graphic Designer: Malkia Peterson

The team drew inspiration from the creative design of our new website, which features a tropical leaf motifs.

Printed Items

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