"a profound, mysterious sense of the beauty of the universe ... and the sad beauty of human suffering."
A brand identity design created for a fictional advertising company named Yugen. The company's branding takes inspiration from the history of yugen and Japanese aesthetic.
Credits
Client: Yugen
Designer: Malkia Peterson
Client: Yugen
Designer: Malkia Peterson
Awards
American Advertising Federation, Silver Student ADDY Award (2018)
American Advertising Federation, Silver Student ADDY Award (2018)
