The instructor tasked the class to create a new brand identity for the Converse brand. This new identity would reach a new target market.
Spilled paint and art students are the source of inspiration for this brand identity. Brushstrokes, paint splatter, and primary colors were symbols used to represent this aesthetic.
Credits
Client: Converse
Client: Converse
Awards
Florida Print Award, Honorable Mention (2018)
American Advertising Federation District, Student Silver ADDY Award (2018)
American Advertising Federation Tallahassee, Gold Student ADDY Award (2018)
Florida Print Award, Honorable Mention (2018)
American Advertising Federation District, Student Silver ADDY Award (2018)
American Advertising Federation Tallahassee, Gold Student ADDY Award (2018)
