The instructor tasked the class to create a new brand identity for the Converse brand. This new identity would reach a new target market.
Spilled paint and art students are the source of inspiration for this brand identity. Brushstrokes, paint splatter, and primary colors were symbols used to represent this aesthetic.​​​​​​​
Client: Converse

Florida Print Award, Honorable Mention (2018)
American Advertising Federation District, Student Silver ADDY Award (2018)
American Advertising Federation Tallahassee, Gold Student ADDY Award  (2018)
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